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E-Newsletters

An e-newsletter is a powerful way for businesses to keep in contact with their customers and prospects.
Firefly has a facility whereby visitors to your site can add their names and email addresses to receive an e-newsletter from you. You can then write and send out an e-newsletter every month - or whenever you wish. Past issues of your newsletter can be archived on your website.
Each e-newsletter sent out includes an unsubscribe link so that you are not guilty of spamming your clients or sending unsolicited emails.

Case Study
Phill, of Juggling Monk Productions, sees his e-newsletter as an essential marketing tool. "It's one of the most important things we do to keep in touch with our existing clients and generate new work", he says.
Phill's e-newsletter contains links to his site with a special functionality: clicking on a link takes the viewer to the site where they are greeted by name ("Welcome back John!").